Proof of Work V3 – Crux Worldwide

SMARTER LEAD GENERATION

ARCHITECTS OF TRANSFORMATION

In the high stakes world of industry and finance, two visionary leaders carved their paths – each reshaping global markets in the Corporate World – culminating in the creation of Crux Worldwide, a company built to lead, innovate and redefine the future

Proof, Not Promises

OUR SUCCESS STORIES

CASE STUDY

Strategic B2B Expansion & Go-To-Market Planning

Markets: Africa, Middle East, Europe, Central Asia, India

Designed and implemented a regional B2B strategy, go-to-market planning, lead generation, outreach, and content strategy to drive expansion across multiple high-growth regions

Developed region-specific content strategies to ensure high-impact engagement and market penetration
Integrated content-driven engagement into sales workflows, accelerating lead nurturing and conversion
Unified sales and marketing across subsidiaries, increasing efficiency and performance consistency

Multi-Region Expansion & Content Strategy for €1.4 Billion Company

Results:

Strengthened sales and marketing alignment, leading to a 34% increase in sales pipeline velocity
Increased engagement in content-driven lead generation campaigns
296% increase in engagement, leading to a 4X increase in high-value inbound leads
PPC spend reduced by 55%, reallocated to organic and ABM campaigns that delivered a 3.2X higher conversion rate

CASE STUDY

Driving Targeted Sales Growth in the Americas

Market: South America

Developed a tailored Go-to-Market Strategy for new products, focusing on maximising revenue from the existing customer base while expanding into untapped segments

Refined ICP targeting, ensuring high-fit prospects were prioritised
Implemented a resource-optimised sales approach, enabling the company to exceed annual targets without increasing operational costs

Revenue growth through strategic repositioning for €1 Billion Company

Results:

Revenue grew 2.3X in 12 months, positioning the company as a top performer in its category
Increased win rates by 30%, significantly outperforming competitors
Achieved record growth without increasing headcount or sales spend

CASE STUDY

Optimising Lead Flow & Marketing Spend

Market: North America

Crux Worldwide led a full-scale marketing transformation, focusing on:

Strategic Marketing Planning, KPI Tracking, and Performance Optimisation
Sales & Marketing Alignment through an Optimised Content Strategy
Agency Management & Performance-Based Budget Allocation

Align marketing strategy with a 5-year sales plan while optimising budget efficiency for €2.4 Billion Company

Results:

Developed tailored content strategies for each region, maximising local impact
Integrated content-driven engagement into sales workflows, increasing sales-qualified leads by 52%
Strengthened sales and marketing collaboration, leading to a 23% reduction in sales cycle length
Order intake growth of 26% in 12 months, generating an additional €60 million in revenue
Increased revenue per sales rep by 18%, maximising profitability without expanding the team

CASE STUDY

HIGH-IMPACT LEAD GENERATION & QUALIFICATION

Market: Asia

Conducted an in-depth market analysis and customer segmentation, identifying high-value prospects and refining the company’s positioning in competitive Asian markets

Optimised lead qualification and scoring, ensuring sales teams focused on the highest-value opportunities
Implemented a multi-touch engagement strategy, increasing prospect conversion rates

Boosting Market Share & Sales Growth in Asia for €1 Billion Company

Results:

Share of voice increased by 38% over 18 months, positioning the company as a market leader
26% YoY sales growth, doubling the average market growth rate
Improved lead-to-opportunity conversion by 41%, driving pipeline efficiency

ARCHITECTS OF TRANSFORMATION

Proof, Not Promises

Strategic B2B Expansion & Go-To-Market Planning

Multi-Region Expansion & Content Strategy for €1.4 Billion Company

Driving Targeted Sales Growth in the Americas

Revenue growth through strategic repositioning for €1 Billion Company

Optimising Lead Flow & Marketing Spend

Align marketing strategy with a 5-year sales plan while optimising budget efficiency for €2.4 Billion Company

HIGH-IMPACT LEAD GENERATION & QUALIFICATION

Boosting Market Share & Sales Growth in Asia for €1 Billion Company

why follow the playbook when you can create your own?

AI MARKETING IMPLEMENTATION & LEAD GENERATION