At Crux Worldwide, we operate as a high-impact, lean organisation powered by a global network of industry and marketing experts, each with over 20 years of leadership experience in B2B and industrial markets. Our model ensures that every strategy, campaign, and execution is led by professionals who understand the complexities of your industry, market dynamics, and buyer behaviour
UNLIKE CONVENTIONAL MARKETING FIRMS
A collective of senior industry specialists who bring real-world expertise to your business. We do not simply execute marketing; we help shape market entry, growth, and positioning strategies that deliver measurable impact
Our leadership team comprises professionals with decades of experience in B2B sales, marketing, and lead generation
Our worldwide expert network ensures deep market knowledge and cross-industry insights tailored to your specific business challenges
Just like our AI-driven strategies, we operate with precision and efficiency, eliminating unnecessary overheads and focusing on what delivers results
We integrate AI-powered tools and intelligent systems to enhance—not replace—our strategic approach
When you work with Crux Worldwide, you are not simply bringing in external support—you are gaining access to a powerhouse of global experts who act as an extension of your sales and marketing teams. We work collaboratively, aligning AI-driven efficiency with deep industry intelligence to develop growth strategies that drive real business success
At Crux Worldwide, our leadership team brings together deep commercial expertise, global perspective, and operational precision. With careers spanning four continents and industries from financial services to industrial tech, our partners have built new business units, opened markets, turned around underperforming divisions, and led growth across complex, high-stakes environments.
We partner with ambitious B2B organisations to scale across borders – shaping strategy, aligning teams, and building capability for long-term success. Whether navigating market expansion, restructuring post-merger, or repositioning for growth, we bring clarity, momentum, and a relentless focus on performance.
Ute Remdisch is a growth-driven leader known for turning complex challenges into clear strategies and measurable results. With decades of experience across Europe, Africa, and the Middle East, she’s held senior roles at SEW Eurodrive and Rittal, where she led major growth initiatives regionally and globally.
In 2018, Ute co-founded Crux Worldwide to help B2B companies grow with clarity and purpose. She bridges operational depth with strategic foresight, supporting clients across multiple regions in scaling markets, refining GTM strategies, and boosting lead conversion.
From opening 21 African markets to repositioning brands in complex environments, Ute brings sharp commercial insight and a no-nonsense approach that balances strategy with execution. A trained Marketing and Media Strategist, she blends storytelling and operational expertise—always focused on meaningful, sustainable growth rooted in strong teams and lasting partnerships.
Carina Da Cruz is a business builder, growth strategist and organisational integrator known for helping organisations overcome complexity and unlock sustainable growth.
Over a career spanning law, financial services, retail and consulting, she has held senior leadership roles at American Express, Old Mutual and Auriemma Consulting Group, leading transformation, integration and growth initiatives across multiple markets and geographies.
In 2018, Carina co-founded Crux Worldwide to help organisations strengthen commercial performance and translate strategy into measurable results. She partners with leadership teams to redesign revenue systems, improve organisational effectiveness and build the cohesion required for scalable growth.
From delivering 300% growth through post-acquisition integration and rebuilding a distressed UK advisory business, to shaping and executing commercial strategy for a $5 billion EMEA business across 25 countries, Carina brings a rare combination of commercial judgement, organisational insight and entrepreneurial thinking. Her work is increasingly informed by neuroscience and the practical application of emerging technologies to strengthen decision-making, alignment and organisational performance.
Combining the judgement of a lawyer, entrepreneurial thinking and a deep understanding of human dynamics, Carina is known for turning complexity into clarity, fragmentation into momentum, and helping organisations overcome the barriers that stand between ambition and achievement.
At Crux Worldwide, we believe in surrounding ourselves with people who excel at what they do. Over the years, we’ve built a trusted network of designers, strategists, automation experts, and lead generation specialists—professionals we’ve collaborated with throughout our careers and who bring both depth and diversity to every project
Our team reflects the best of both worlds: seasoned experts with the craftsmanship to deliver across all print and digital mediums, and next-generation talent fluent in emerging platforms, AI tools, and the latest marketing technologies. Some bring decades of experience and know how to make a message resonate in any format; others move seamlessly between data stacks and creative interfaces, mastering complex tools without missing a beat
This blend of experience and innovation allows us to support clients at every stage of their marketing evolution—whether they’re just beginning to professionalise their efforts or scaling advanced automation and demand generation programmes. No matter where you are on the journey, we match you with the right expertise to get results
Crux Worldwide GmbH
Am Leimenberg 19, Bensheim, 64625
T. +49 1711 263 362
support@crux-worldwide.com
We build high-impact, scalable GTM engines, realign sales leadership, and install processes that drive revenue predictably.
